Taming the Beast of Marketing a Zoo with Anja Stas (#90)

Telling the Story of the Antwerp Zoo and Convention Center with Anja Stas Anja Stas creates meaningful marketing with campaigns such as A Room with a Zoo / Zoo of Life/ Kai-Mook. Anja Stas is an award winning marketer with a passion for the possible; bridging ecology and economics. She works for the Flanders Meeting & Convention Center of Antwerp – which is the Antwerp Zoo in Belgium. But it’s so much more than a zoo. It’s a story. And for Anja, being a storyteller is in her makeup. “We have winter and summer. We have ups and downs. Work, for me, is like that. When you’re an artist, which you are when you’re a storyteller, it’s not about being in balance everyday. It’s from a balanced self within.” - Anja Stas on balancing life and work